Construction of the new 129 room Hotel is scheduled to begin during the second quarter of 2018, with a Fall 2019 opening. The Aloft brand is designed to appeal to the next generation traveler, offering a tech-forward hotel environment, sleek, understated guest rooms, and vibrant shared spaces and amenities that enhance social engagement. The Cortex Aloft will have its signature WXYZ entertainment bar on the second floor, featuring a glass nana wall that opens to a balcony overlooking the Cortex Commons. Live@Aloft will feature live, acoustic performances from local artists, providing opportunities for relaxed business meetings or a rendezvous with friends. A freestanding restaurant on Duncan Avenue will offer hotel guests and Cortex clients a new convenient dining venue.
The Aloft Experience
With 100 hotels open now in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more brand information, visit www.alofthotels.com. Aloft, like all brands within Starwood’s portfolio, offers the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com.
The Developer, Midas Hospitality
Midas Hospitality was established in 2006 and quickly became one of the premier hotel management groups in the Midwest. Midas has developed, opened and managed numerous properties, including Courtyard by Marriott, Fairfield Inn & Suites by Marriott and Residence Inn by Marriott among others. Midas Hospitality, LLC is an owner, operator, and developer of hotels with a growing portfolio consisting of 40 hotels, in 13 states, serving six different global brands.
Look for more news about ALOFT in the upcoming months.